Mighty 3
Mighty 3 represents an annual promotion highlighting Kadeka's line of undercounter wine chillers. These three distinctive wine chillers share a notable attribute in that despite their compact design, they deliver exceptional power and performance, thereby earning the moniker 'Mighty 3'.
I worked together with the marketing team with the conceptualization, and copywriting. I executed the 3 main key visuals and was also in charge of adaptations to the different channels.
Year
Company
Project Type
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2022
Capital Marketing (S) Pte Ltd
Promotional Campaign
Each series conveys a distinct message, catering to specific preferences and needs. The Signature series embodies an essence of vibrant celebration, ideal for those seeking an exceptional experience as the life of the party. The Steel series, on the other hand, is tailored to suit the requirements of families, emphasizing durability and functionality. Lastly, the Medley series stands as a versatile offering, as it can store both canned drinks and wine, making it an attractive choice where there is something for everyone.
Digital collaterals such as social media posts and a website was created for this promotion.
Point-of-purchase (POP) materials were strategically developed to enhance the presence of Kadeka's wine chillers in physical retail locations where they are sold. These materials are designed to attract attention and engage potential customers, serving as effective marketing tools within the store environment.