Kadeka
PLAY Series
Kadeka introduced the PLAY Series, a versatile and multifunctional chiller capable of accommodating a diverse range of items, including beverages, medications, beauty products, fruits, and snacks. This exceptional chiller offers a convenient storage solution suitable for various settings, such as bedrooms, living rooms, and offices, facilitating effortless access to stored items.
I worked with the marketing team on this and lead the overall art direction and designing of the collaterals.
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Live Site
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The website dedicated to the PLAY Series embodies a dynamic and vibrant aesthetic, carefully tailored to resonate with the target audience in their twenties to thirties. With a deliberate focus on engaging the younger demographic, the website combines a visually appealing design with a touch of playfulness.
For social media, the tone of playfulness is continued and accompanied with different lifestyle images of the PLAY Series in different settings.
Continuous digital efforts through social media were used to promote the PLAY Series.
Posts can be viewed here and here.
Point-of-purchase (POP) materials such as a tent card and also stickers were placed on the PLAY Series chillers in physical stores.